Digital marketing consists of a wide range of factors and facilitators, including blogging, social media management, AdWords, SEO, Google Analytics, and much more. Anything that serves to promote your business online can be included under the umbrella of digital marketing. Though digital marketing seems cut and dried, it’s a little more complex. If you’re looking to get started with a digital marketing strategy, but aren’t sure where to begin, keep reading.

Digital Marketing Strategy - A clean desktop featuring a monstera plant, a tablet, a pair of reading glasses, a cup of coffee, and a desktop keyboard.

1. Create GOOD Content

You’re probably looking through content on your website and social accounts thinking, “My content is already GREAT. Why do I need to change it?” Better content, or good content, means content that your target audience actually wants to read. It’s great that you enjoy the content you create and put out, but your content isn’t designed to attract you––it’s designed to attract your audience.

Instead of clinging to traditional selling tactics, you need to turn your focus outward and offer up content that educates your audience about more than your product’s features and benefits. You want to position your business as the thought-leader of your niche industry. Consumers want to buy from the experts. If your audience believes you’re the thought-leader in your field, you’re not going to have to take much to convince them that your products are better because of X, Y, and Z.  

2. Increase Conversion Points on Your Website

Conversion points are one of the most essential parts of your website. This is where your website visitors can input their contact information in exchange for something from you. Sometimes conversion may account for an e-commerce service like an online purchase. Other times, a conversion can also mean signing up for a newsletter, downloading an eBook, or registering for an online service you’re hosting.  

Here are a few conversion points that you could add to your website that won’t take much effort on your end:

  • A blog series
  • A video on how to upsell your product or service
  • An area to sign up for newsletters

Chances are, you already have all of this content documented somewhere. Maybe it’s part of your current marketing strategy, and you need to put it online. Putting it behind a form your visitors can access is a great way to collect prospective clients’ contact information.

3. Send Targeted Messages to Prospective Clients

Before we cover the specifics of targeted messages, it’s important that you understand what not to do. You don’t continue sending everyone the exact same update at the same time with the same information.  

Instead, pay attention to the information that engages each individual and send them the content that will interest them the most. Simply put, this is targeted messaging.  

By continuing to feed them content about selling strategies, you’re showing them that you’re in it with them. So when they’re met with a choice between your product and your competitor’s, they’re going to be more likely to choose you because you’ve been helping them meet their new sales goals.

Hire a Digital Marketing Agency

As stated at the beginning, digital marketing is so much more than content. Still, this is a great guide to get the wheels in motion to start implementing a digital marketing strategy into your marketing plans.  

Digital marketing can be a handful! Consider hiring a marketing agency to take care of the planning, logistics, and SEO management. Explore our blog for more small business tips!


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